Paid ads for licensed sports brands
Brands that sell collegiate and pro-licensed goods don't win on one big campaign. They win with paid ads run right every week, a store and product pages that turn the click into a sale, and fresh photo and video that keeps both sharp. We start with your ads and bring the rest when you need it.
The practice plan
Licensed brands live and die by the calendar: drops, rivalry weeks, bowl season, a March run nobody saw coming. The brands that capitalize are the ones whose fundamentals are already in place. Here's the week we run for you.
Habits aren't a product name.
They're how the work gets done.
Budgets paced, losers cut, winners scaled, all measured against your CAC goal. Every campaign, every week.
Product and landing pages matched to the ads and tested, with the Shopify backend behind them kept clean.
Photo and video shoots for your ads, product pages, landing pages and social, so nothing goes stale.
New products, descriptions, collections and pricing live in Shopify before the drop, with a landing page ready for the ads.
Pixels and analytics checked, then revenue, ad spend, CAC against goal and margin on one dashboard both sides can open.
The roster
Paid ads are how licensed brands win new customers, so that's where we start. When the ads need a store that's run right, front end and back, or better creative to run, we do that too, on one team and one invoice. Everything else is there when you need it.
The lead
Where we start with every brand. Campaigns built, tested and scaled against a CAC goal we set together, not vanity ROAS.
The assist
Your Shopify store run for you, front end and back, so it converts the traffic your ads send and the tracking stays right.
The assist
Photo and video shoots for your ads, product pages, landing pages and organic social. Shot in Utah or on your premises.
Off the bench
A campaign built start to finish when you have something to say: a drop, a sale, a season opener. A $500 add-on, per campaign.
Off the bench
Your athlete roster built on athletes.app, with intros to their schools and agents. A $500 add-on, per roster build.
Home-field advantage
Mark compliance on pages, seasonal calendars, school and team collections, wholesale and DTC side by side. We don't learn your category on your dime.
Preseason
Paid ads are only as good as their tracking. Setup installs the marketing plumbing (pixels, Conversions API, analytics, UTMs and store tracking) and sets your CAC goal, so every ad dollar is measurable from day one. You get a signed-off checklist with every account verified and firing, and we keep it that way.
One-time
$1,000
Typical timeline
2 weeks
GA4 with e-commerce events, Google Search Console, sitemap submitted.
Meta Business Manager, ad account, pixel + Conversions API. Google Ads with conversion tags. TikTok Ads Manager, pixel + Events API.
Shopify pixel and app connections, UTM conventions, checkout events verified.
What you can afford to pay for a new customer, worked out from your contribution margin. Every ad decision is measured against it.
One dashboard you can open any day: revenue, ad spend, CAC against goal and contribution margin.
A written review of your ads, product pages and creative: what's working today, and what's missing.
Pricing
Every plan starts with ads. Add Operations to run your store, front end and back, then Creative to feed both. Each tier includes the one below it, the ads fee is charged once at every tier, and Setup ($1,000 one-time) comes first.
Tier 01
Brands with a store and creative that work, who want their paid ads run properly.
$1,500/mo
+ 10% of ad spend
3-month initial term, then monthly
Tier 02
Brands that want their store run for them, front end and back, so it converts the ads.
$3,999/mo
+ 10% of ad spend
3-month initial term, then monthly
Everything in Ads, plus
Tier 03
Brands that need better photo and video to make their ads and store work harder.
$10,499/mo
+ 10% of ad spend
3-month minimum
Everything in Ads + Operations, plus
Unbundled · no ads
Don't need us on your ads? Take Operations or Creative on its own, or both. No ads fee and no Setup. If you run ads with us, the bundles above cost less.
Unbundled · no ads
Your Shopify store, product pages and landing pages run for you, without us running your ads.
$4,999/mo
No ads fee · no Setup
3-month initial term, then monthly
Running ads with us? It's part of Ads + Operations at $3,999/mo + 10% of ad spend.
Unbundled · no ads
Photo and video shoots for your organic social, product pages and landing pages, without us running your ads. Shot in Utah or on your premises.
$7,499/mo
No ads fee · no Setup
3-month minimum
Running ads with us? It's part of Ads + Operations + Creative at $10,499/mo + 10% of ad spend.
Add-on · When you need it
$500 per campaign, one-time. Order as many as you want.
We set up an email + SMS campaign for you, start to finish. Order one whenever you have something to say: a drop, a sale, a season opener.
Add-on · Via athletes.app
$500 per roster build, one-time. Order as many as you want.
We build your athlete roster on athletes.app: a list of the athletes we think you should work with at the schools that matter to you, then we help you connect with their schools and agents.
We build the roster and make the introductions. We don't guarantee deals with any athlete on it.
Tool subscriptions and ad spend are paid by you directly.
30 days' notice to cancel after the initial term.
You own every account, asset and data point. We're admins, never owners.
Ads fee mechanics
Our ads fee is 10% of monthly ad spend, easy to check against your ad account billing. What keeps it honest is the CAC goal: the most you're willing to pay for a new customer. We set it together at Setup and only scale spend while CAC holds at or under it.
Fee = 10% × Ad spend
Scale only while CAC ≤ CAC goal
Run the numbers
New customers at goal
200
Ads fee this month
$800
10% of $8,000 spend. At a $40 CAC that spend should bring in 200 new customers.
Athlete roster
Athletes bring the authority, you bring the reach. With the NIL roster building add-on, we pick the athletes worth working with at the schools that matter to you and connect you with their schools and agents on athletes.app, our platform built for exactly that.
We shortlist the athletes we think you should work with at the schools that matter to you, then connect you with their schools and agents. We don't guarantee deals.
We help write the first campaign brief, then feature athlete content in your ads and on your pages where it earns its place.
Contracts, deliverables and payouts run through athletes.app, not through the agency. Clean, trackable, yours.
Film room
Let's talk
Tell us about your brand and your licenses. We'll come back with a habits audit outline and which option fits.
Or email hello@varsityhabits.com
